WATCH the TVC created by Euro RSCG here
For this week's Monday Morning Gloom Buster, Euro RSCG has combined the famously refined footballing skills of the Arsenal players with a different but equally athletic discipline using the principal dancers of the English National Ballet.
Watch Alex Oxlade Chamberlain, Bacary Sagna, Alexandre Song and Wojciech Szczesny try their hand at ballet in the new campaign to support the launch of the new Citroen DS5 model.
Enjoy!
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
