Raahil Chopra
May 11, 2010

Mudra MAX bags Onward Mobility biz

Mudra MAX has won the media duties for Onward Mobility, which is a mobile software company. The company will provide mobile phone applications under the brand name 'MOBI'.  Speaking on the occasion, Ajay Menon, co-founder, Onward Mobility said, “As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra MAX, one of India’s largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces.

Mudra MAX bags Onward Mobility biz
Mudra MAX has won the media duties for Onward Mobility, which is a mobile software company. The company will provide mobile phone applications under the brand name 'MOBI'. 
 
Speaking on the occasion, Ajay Menon, co-founder, Onward Mobility said, “As a partner to our growth, we were looking for a media agency that has a proven track record of delivering results across multiple media. Mudra MAX, one of India’s largest integrated communications agencies, fit the bill perfectly both in terms of scale and their presence in diverse media spaces. We were also impressed by their ability to deliver strategic media solutions coupled with high cost efficiencies.”
 
Stephen Gonsalves, associate vice president, Mudra MAX Media, “We look forward to this opportunity provided by Onward Mobility to deliver media solutions that span the breadth of Mudra Max’s business verticals and will benefit the brand.”
 
LS Krishnan, president, Mudra MAX Media, “We are delighted in winning this new age category business. We will ensure that Onward Mobility is a visible brand amongst its TG in the most effective manner through our various ATL and BTL in-house capabilities.” 
 

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Assembly achieves B Corp in six APAC markets

EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.

13 hours ago

India’s ad industry grows 6.3%, set to hit INR 1.15 ...

With digital poised to command 61% of ad spend by 2026, brands and agencies must rethink strategies to stay ahead in India’s evolving market.

13 hours ago

Tanima Kohli: Breaking stereotypes to deliver ...

CREATIVE SPARKS: Enormous’ group head for copy redefines storytelling with bold ideas, gender equity, and a refreshing take on advertising traditions.

14 hours ago

Max Fashion decodes Gen Z: No labels, no limits

With Alaya F leading the charge, its #IYKYDK campaign flips Gen Z clichés, proving they can’t—and won’t—be boxed in.