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Mudra MAX has won the media mandate of Shakti Pumps.
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Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
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It wrapped up its IITF 2025 presence with an immersive campaign spotlighting galvanisation and its role in corrosion protection.
Before joining JioHotstar, he served as associate vice president of marketing at JioStar.