Mudra MAX wins media duties for Shakti Pumps

Mudra MAX has won the media mandate of Shakti Pumps.

The account will be handled out of Mudra MAX’s Mumbai office. The size of the account is pegged at Rs 10 to 12 crores.

Commenting on why Mudra MAX was chosen to be Shakti Pump’s agency, Ankit Patidar, deputy general manager – marketing, Shakti Pumps said, "Considering our ambitious growth plans and vision to become the most valuable company amongst Stainless Steel Submersible Pump Manufacturers, we felt the need to have a professional, informed approach towards media strategy and planning. We are pleased to have Mudra MAX as our media partner as we feel it is in sync with our approach as well as vision."

"We welcome Mudra MAX as our partners in growth. We are confident that their media expertise will take our brands to greater heights," said Dinesh Patidar, CMD of the company.

Commenting on the win, L S Krishnan, president, Mudra MAX Media said, "We are delighted to have the opportunity to partner Shakti Pumps as its media agency. It’s a significant win for us and we will work together for all future launches. We intend to help build the brand on a much larger platform in the coming months."