Campaign India Team
Apr 15, 2010

Mudra MAX wins media duties for Shakti Pumps

Mudra MAX has won the media mandate of Shakti Pumps.

Mudra MAX wins media duties for Shakti Pumps

Mudra MAX has won the media mandate of Shakti Pumps.

The account will be handled out of Mudra MAX’s Mumbai office. The size of the account is pegged at Rs 10 to 12 crores.

Commenting on why Mudra MAX was chosen to be Shakti Pump’s agency, Ankit Patidar, deputy general manager – marketing, Shakti Pumps said, "Considering our ambitious growth plans and vision to become the most valuable company amongst Stainless Steel Submersible Pump Manufacturers, we felt the need to have a professional, informed approach towards media strategy and planning. We are pleased to have Mudra MAX as our media partner as we feel it is in sync with our approach as well as vision."

"We welcome Mudra MAX as our partners in growth. We are confident that their media expertise will take our brands to greater heights," said Dinesh Patidar, CMD of the company.

Commenting on the win, L S Krishnan, president, Mudra MAX Media said, "We are delighted to have the opportunity to partner Shakti Pumps as its media agency. It’s a significant win for us and we will work together for all future launches. We intend to help build the brand on a much larger platform in the coming months."

Source:
Campaign India

Related Articles

Just Published

3 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

3 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

3 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

5 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.