Mullen Lintas bags Karur Vysya Bank's creative mandate

Tamil Nadu-based Karur Vysya Bank (KVB) has appointed Mullen Lintas as its creative agency. The agency's Bengaluru office will handle the account.

 

P R Seshadri, CEO, managing director, Karur Vysya Bank, said, “Our engagement with customers has become digital now. In today’s fast paced life, it’s the need of the hour. Today’s customers are looking for one tap, paperless solutions to make their life hassle-free. It is with this intent that we have strengthened our digitized offerings. We believe Mullen Lintas will be the right partner in this transformative journey for us.”

 

Vikas Mehta, CEO, Mullen Lintas, said, “KVB is one of the best kept secrets of Indian banking. Its innovations in technology and digital can rival some of the best in the world. We are delighted they chose Mullen Lintas to help tell their story to the world. We are excited to work on the next chapter of building the next phase of legacy for this century-old institution.”

 

KVB has 782 branches across 20 States and 3 Union Territories in India.