Muthoot Fincorp gives media mandate to Lodestar UM

Muthoot Fincorp Ltd, a non-banking financial company (NBFC) of Kerala-based Muthoot Pappachan Group, has appointed Lowe Lintas and Lodestar UM as its creative and media agency respectively. The agencies were shortlisted post a multi agency pitch process. The account was previously handled by Contract Advertising and Mindshare from the Chennai offices. The agencies’ Bangalore offices will be handling the business.

Commenting on the development, Thomas George Muthoot, director, Muthoot Pappachan Group, said, “We believe Lodestar UM brings in the right mix of expertise and originality, thereby helping us to be on ‘top of mind' of our target audience. The management has a vision for the company and Lodestar UM had to be in sync with this vision in order to produce the desired results.”