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Weekends is refreshment time. A time to introspect, reconnect, re-ignite and rejuvenate. A conscious exercise to wash away the tardiness of the week gone by and inhale a breath of fresh air to face the headiness of the week to come.This weekend, I plan to start afresh by dedicating an entire block of 12 hours to watch Lord of the Rings back-to-back (the un-edited six DVD set is that long!).
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.