Campaign India Team
Jan 19, 2010

My weekend plan: Urooj Ibtisam Sidra

Weekends is refreshment time. A time to introspect, reconnect, re-ignite and rejuvenate. A conscious exercise to wash away the tardiness of the week gone by and inhale a breath of fresh air to face the headiness of the week to come.This weekend, I plan to start afresh by dedicating an entire block of 12 hours to watch Lord of the Rings back-to-back (the un-edited six DVD set is that long!).

My weekend plan: Urooj Ibtisam Sidra

Weekends is refreshment time. A time to introspect, reconnect, re-ignite and rejuvenate. A conscious exercise to wash away the tardiness of the week gone by and inhale a breath of fresh air to face the headiness of the week to come.

This weekend, I plan to start afresh by dedicating an entire block of 12 hours to watch Lord of the Rings back-to-back (the un-edited six DVD set is that long!).

Next up on the agenda is hitting Big Chill Café for a sinful Italian binge complete with Lasagna, three-chicken pizza and topped with a gorgon slice of Double Chocolate Decadence. To follow that up will ideally be a piping hot, long, lazy, luxurious sudsy bath finished with an aromatic DIY Hair Spa … this would definitely mean at least two hours! And to bring such wantonly rebellious indulgence to a fitting finale, my new Europe-imported mink blanket shall become my home and shelter for a good 12 hour long lazy snooze…and all shall come to pass before the dreaded Monday sun arises once again! Amen.
 

(Urooj Ibtisam Sidra is brand director, Bates141, New Delhi)

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

McKinsey & Co acquires India's ETML

With ETML on board, McKinsey will have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs—Asia and Latin America.

19 hours ago

Meta announces upcoming digital marketing book

Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.

20 hours ago

WPP invests in Stability AI

Stability AI’s models and workflows to be integrated with WPP’s AI-driven operating system, WPP Open, to help it transform visual content creation.

21 hours ago

Rebranding done right: Lessons from Zomato’s ...

Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.