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Weekends is refreshment time. A time to introspect, reconnect, re-ignite and rejuvenate. A conscious exercise to wash away the tardiness of the week gone by and inhale a breath of fresh air to face the headiness of the week to come.This weekend, I plan to start afresh by dedicating an entire block of 12 hours to watch Lord of the Rings back-to-back (the un-edited six DVD set is that long!).
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.