Campaign India Team
Jan 19, 2010

My weekend plan: Urooj Ibtisam Sidra

Weekends is refreshment time. A time to introspect, reconnect, re-ignite and rejuvenate. A conscious exercise to wash away the tardiness of the week gone by and inhale a breath of fresh air to face the headiness of the week to come.This weekend, I plan to start afresh by dedicating an entire block of 12 hours to watch Lord of the Rings back-to-back (the un-edited six DVD set is that long!).

My weekend plan: Urooj Ibtisam Sidra

Weekends is refreshment time. A time to introspect, reconnect, re-ignite and rejuvenate. A conscious exercise to wash away the tardiness of the week gone by and inhale a breath of fresh air to face the headiness of the week to come.

This weekend, I plan to start afresh by dedicating an entire block of 12 hours to watch Lord of the Rings back-to-back (the un-edited six DVD set is that long!).

Next up on the agenda is hitting Big Chill Café for a sinful Italian binge complete with Lasagna, three-chicken pizza and topped with a gorgon slice of Double Chocolate Decadence. To follow that up will ideally be a piping hot, long, lazy, luxurious sudsy bath finished with an aromatic DIY Hair Spa … this would definitely mean at least two hours! And to bring such wantonly rebellious indulgence to a fitting finale, my new Europe-imported mink blanket shall become my home and shelter for a good 12 hour long lazy snooze…and all shall come to pass before the dreaded Monday sun arises once again! Amen.
 

(Urooj Ibtisam Sidra is brand director, Bates141, New Delhi)

 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

Digidarts expands to the Middle East

To target the high-growth markets of UAE, Saudi Arabia, and Kuwait for its AI-driven customised solutions for brand marketers and advertisers.

2 hours ago

Masoom Minawala steps down from Schbang MMaximise

Schbang MMaximise to be merged into Schbang Fluence, Schbang's influencer management division.

4 hours ago

Why Snap’s creative chief is doubling down on ...

EXCLUSIVE: Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

4 hours ago

Havas Health is futureproofing creativity through ...

The agency launched its Neurodiversity Center of Excellence to help implement neurodivergent talent in its creative marketing and brand strategy.