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Weekends is refreshment time. A time to introspect, reconnect, re-ignite and rejuvenate. A conscious exercise to wash away the tardiness of the week gone by and inhale a breath of fresh air to face the headiness of the week to come.This weekend, I plan to start afresh by dedicating an entire block of 12 hours to watch Lord of the Rings back-to-back (the un-edited six DVD set is that long!).
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Respondents often referred to ads by generic terms like ‘mobile ad’ / ‘clothes ad’, the 10-city study found.
Agencies need to rethink their role. Beyond crafting messages, they should act as conscience keepers to ensure that ‘purpose’ isn’t reduced to a positioning strategy.
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Srinivasan joins Publicis after seven years at BookMyShow.