Campaign India Team
Aug 19, 2021

MyGlamm appoints dentsu X to handle media

No multi-agency pitch involved

MyGlamm appoints dentsu X to handle media
dentsu X has bagged the integrated media mandate for MyGlamm. There was no multi-agency pitch involved. 
 
Apratim Majumder, CMO, MyGlamm, said, “dentsu X was highly recommended to us, and to our delight, in a very short period, we have discovered exactly why! Their strategic thinking, experience, speed-to-market products, and efficiencies have completely impressed us. Partnering with them on our go-to-market strategy is reassuring, given their data-driven clear-thinking and inventive approach in meeting consumer and company goals.”
 
Divya Karani, CEO, dentsu Media South Asia and CEO, dentsu X India, said, “We obsess over driving value and delivering the committed outcomes to all our clients’ businesses. Recognition and acknowledgement for our services are invaluable! We are delighted to partner with MyGlamm and move from pillar to strength.” 
 
Roopam Garg, COO, dentsu X India, added, “We are honoured to partner with MyGlamm and look forward to deftly navigate the e-commerce opportunities and possibilities that lie ahead.”
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

10 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

10 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

11 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.