New Business League: April 2021 update (updated)

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to greg@rthree.com. 

 

Media agency list updated on 8 June at 10 am.

 

CREATIVE AGENCY LEAGUE

 

RANK THIS MONTH	RANK LAST MONTH	AGENCY		RECENT WINS			ESTIMATED YTD WIN REVENUE (Crore)	RECENT LOSSES		ESTIMATED OVERALL YTD REVENUE (Crore)		No.of Wins
1	1	DDB Mudra Group		Meesho, Tally, Unilever's Sunsilk Project			42.7			42.7		19
2	2	VMLY&R		PGI, Tata Q Project, Oberoi Realty, New Horizon, HSBC Project			24.3	Bel Cheese		24.3		44
3	5	Wondrlab		Bajaj Auto Ltd Project, SPotify Project, Zee5 International Project			18.1			18.1		31
4	7	Ogilvy		Welspun, Zippo Project, Alliance Project			15.8			15.8		16
5	3	IPG Team Dynamic		BMW			13.4			13.4		1
6	4	The Womb		MPL， WheelsEMI			12.9			12.9		2
7	6	Havas Worldwide		Google Project, Castrol Project, VIVO Mobile Project			11.5			11.5		16
8	8	MullenLowe Group Lintas Group		Mfine, OKCredit, SIP Abacus, Waah Jobs, AkzoNobel Brands, UPSTOX			7.7			7.7		11
9	9	McCann WorldGroup		TracFone Project, White Hat Jr. Project, Roche Project			6.9			6.9		11
10	10	FCB		Lamke， Elle 18			6.7	IOCL (India Oil) Project		5.4		2
11	14	Dentsu		Johnson Controls-Hitachi Air Conditioning India, GeneriCo, LLC Project			5.3			5.3		10
12	12	Publicis + Publicis Ambience		Kalpataru Builders, Godrej Pro Clean, Ecolink Signify Project			5.2			5.2		4
13	11	Wunderman Thompson		Metrodata Electronic Project, Macrotech Developers, Macrotech Developers Project			4.6			4.6		16
14	21	Grey Group		Pepsico Foods Project, Y-Axis, Tata Mutual Fund Project, Aditya Birla Group Project			2.8			2.8		5
15	15	BBDO		WhiteHat Education Technology, Bright Lifecare			2.7			2.7		4
16	16	Span Communications		Directorate of Income Tax Social Media			2.0			2.0		1
17	17	iCubesWire		Ambience Group			2.0			2.0		1
18	18	Verve Media		Ventura Furniture			2.0			2.0		1
19	13	Leo Burnett		Udemy Project, Luxor Project			4.0	Fortis Healthcare		2.0		14
20	19	Chimp&z Inc		Vinod Cookware			1.3			1.3		1
								2021 (Jan-Apr):		189.8		227
								2020 (Jan-Apr):		164.4		150
								YoY Comparison:		15.5%		51.3%

 

MEDIA AGENCY LEAGUE