New Business League: October 2022 update

The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.

 

Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected]. 

 

CREATIVE AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	4	L&K Saatchi & Saatchi	Akasa Air, Goodricke Group, AJIO	141.7		141.7	47
2	1	Havas Worldwide	Bain and Company project, Bosch project, Confluent project	83.8		83.8	39
3	5	Leo Burnett	PepsiCo brands	71.6		71.6	36
4	3	DDB Mudra Group	Pearl Academy, AVT Tea, Infosys	62.2		62.2	55
5	2	Wunderman Thompson	HSBC, Capwell Project, Unilever - Novology Project	63.6		61.5	105
6	6	Wondrlab	Campus Activewear Project, Riverine Body Care Project, Deutsche Cars (BMW) Project	36.6		36.6	156
7	10	LS Digital	Canon, Kotak Cherry, Kotak GI	30.2		30.2	27
8	7	Ogilvy	Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy	26.5		26.4	19
9	16	Digitas	Embassy Group, OKAYA Power Group	22.1		22.1	19
10	9	The Womb	Rupeek, Epigamia, Jolies, Piramal, Scaler	21.5		21.5	18
11	8	Dentsu	MakeMyTrip digital, Britannia	27	Ajio	20.5	46
12	12	McCann Worldgroup	Ministry of External Affairs, Money View	17.2		17.2	26
13	11	VMLY&R	Budweiser Project, Kwality Walls	14.8		11.8	37
14	13	Centrick	EFL Global, LuvLap, Kirloskar Vasundhara	10.1		10.1	5
15	14	Kinnect	vivo, Amazon News | Priya Grahak, Pernod Ricard | Royal Stag, Asian Paints | TruCare	9.7		9.7	22
16	15	BBH	Roposo	9.2		9.2	6
17	17	BBDO	Red Bull, Mars pet care project , Brown Foreman, Zinka Logistics Solutions	7.5		7.5	11
18	18	Orchard	ICICI Bank, Cleartrip	7.5		7.5	11
19	18	FoxyMoron, Rabbit Hole	Kingfisher	6.7		6.7	1
20		Arc		6.7		6.7	5
					2022 (Jan-Oct)	528.7	627
					2021 (Jan-Oct)	448.3	466
					YoY Comparison	17.90%	34.50%

 

MEDIA AGENCY LEAGUE

 

Rank this month	Rank last month	Agency	Recent wins	Estimated YTD win revenue (crore)	Recent losses	Estimated Overall YTD revenue (crore)	No. of wins
1	3	Mindshare	Grofers, DS Group, National Stock Exchange	53.1		53.1	39
2	1	Havas Media	Apollo Healthco, Aegon Life, Savex Technologies - Fire Bolt	46.7		46.7	24
3	6	Zenith	Homelane, Pep Technologies	43.6		43.6	12
4	2	Performics	Bloomberg, Cue Learn	37.1		37.1	42
5	13	Starcom	Abbott Laboratories Project	34		34	11
6	10	LS Digital	Born High Digital, Cleartrip	26.5		26.5	87
7	4	Wavemaker	Mondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah	44.9	Jagat Pharma	18.5	14
8	5	Carat	Auto Client	18.3		18.3	6
9	7	dentsu X	Tata 1MG Technologies, Bosch, Dabur India	17.2		17.2	9
10	8	iProspect	IT client	16.8		16.8	10
11	9	MediaCom	Duracell Digital, FunNFood, Lendingkart, Dhan.co	16.3		16.3	11
12	12	PHD	Acko Life Insurance	8.6		8.6	1
13	14	Initiative	Nexon Paints, R K Marbles, ITC, BIC Cello India	8.4		8.4	4
14	15	OMD MudraMax	Sab TV offline	2.4		2.4	2
15	18	m/SIX	HDFC, Increff, Jagat Pharma	4.4		1.3	10
16	17	Media Kinnect	House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer	0.8		0.8	9
17	16	Dentsu	Tata 1mg	1.7	Cue Learn	-0.8	1
18	20	Essence	Bombay Shaving Company, Plum, Rebel Foods	0.7	Homelane	-1.6	3
					2022 (Jan-Oct)	282	221
					2021 (Jan-Oct)	197.2	120
					YoY Comparison:	43.00%	84.20%