The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to
[email protected].
CREATIVE AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
1 |
L&K Saatchi & Saatchi |
Akasa Air, Goodricke Group, Ajio |
141.7 |
|
141.7 |
47 |
2 |
2 |
Havas Worldwide |
Google Cloud Project, Hyderabad Black Hawks Project , Watermark Marketing Project |
103.2 |
|
103.2 |
42 |
3 |
3 |
Leo Burnett |
PepsiCo brands |
71.6 |
|
71.6 |
36 |
4 |
4 |
DDB Mudra Group |
AquaGuard Project, Chai Point Project, Galaxy Chocolates Project |
68.9 |
|
68.9 |
65 |
5 |
5 |
Wunderman Thompson |
Kyndryl, Lux Industries, Century Plywood |
65.8 |
|
63.7 |
117 |
6 |
6 |
Wondrlab |
JBM Group Project, Philips Preethi |
42 |
|
42 |
191 |
7 |
7 |
LS Digital |
Canon, Kotak Cherry, Kotak GI |
30.2 |
|
30.2 |
27 |
8 |
8 |
Ogilvy |
Puma , Unibic Foods India, Aditya Birla Group |
29 |
|
29 |
21 |
9 |
9 |
Digitas |
Embassy Group, OKAYA Power Group |
22.1 |
|
22.1 |
19 |
10 |
10 |
The Womb |
Rupeek, Epigamia, Jolies, Piramal, Scaler |
21.5 |
|
21.5 |
18 |
11 |
11 |
Dentsu |
MakeMyTrip digital, Britannia |
27 |
Ajio |
20.5 |
46 |
12 |
12 |
McCann Worldgroup |
Ministry of External Affairs, Money View |
17.2 |
|
17.2 |
26 |
13 |
17 |
BBDO |
Cargill (edible oil), Birla Eternia, Amishi consumer Technologies |
15.4 |
|
15.4 |
14 |
14 |
13 |
VMLY&R |
Tira Retainer, Plum Project |
16.5 |
|
13.5 |
39 |
15 |
14 |
Centrick |
EFL Global, LuvLap, Kirloskar Vasundhara |
10.1 |
|
10.1 |
5 |
16 |
15 |
Kinnect |
Blackmores India, House of Masaba |
9.8 |
|
9.8 |
24 |
17 |
16 |
BBH |
Roposo |
9.2 |
|
9.2 |
6 |
18 |
18 |
Orchard |
ICICI Bank, Cleartrip |
7.5 |
|
7.5 |
11 |
19 |
19 |
FoxyMoron, Rabbit Hole |
Kingfisher |
6.7 |
|
6.7 |
1 |
20 |
20 |
Arc |
Global Display System |
6.7 |
|
6.7 |
5 |
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Nov) |
756.8 |
819 |
|
|
|
|
|
2021 (Jan-Nov) |
526.7 |
557 |
|
|
|
|
|
YoY Comparison |
43.70% |
47.00% |
MEDIA AGENCY LEAGUE
Rank this month |
Rank last month |
Agency |
Recent wins |
Estimated YTD win revenue (crore) |
Recent losses |
Estimated Overall YTD revenue (crore) |
No. of wins |
1 |
2 |
Havas Media |
Dalmia Cement, Sturlite Electricals, Sunstone Digital |
52 |
|
52 |
31 |
2 |
1 |
Mindshare |
Grofers, DS Group, National Stock Exchange |
53.1 |
|
47.8 |
39 |
3 |
3 |
Zenith |
Swarovski, Homelane, Pep Technologies |
46.7 |
|
46.7 |
13 |
4 |
4 |
Performics |
Bloomberg, Cue Learn |
37.1 |
|
37.1 |
42 |
5 |
5 |
Starcom |
Abbott Laboratories Project |
34 |
|
34 |
11 |
6 |
6 |
LS Digital |
Fable Street Lifestyle, Property Share, Orosoft |
26.8 |
|
26.8 |
92 |
7 |
8 |
Carat |
Auto client |
18.3 |
|
18.3 |
6 |
8 |
11 |
MediaCom |
National Payments Corporation of India, Duracell Digital, FunNFood, Lendingkart, Dhan.co |
17.6 |
|
17.6 |
12 |
9 |
9 |
dentsu X |
Tata 1MG Technologies, Bosch, Dabur India |
17.2 |
|
17.2 |
9 |
10 |
10 |
iProspect |
IT client |
16.8 |
|
16.8 |
10 |
11 |
7 |
Wavemaker |
H K Jewellers, Arvind Fashion, Parcos |
51.6 |
Jagat Pharma |
14.3 |
20 |
12 |
13 |
Initiative |
J G Hosiery, Nexon Paints, R K Marbles, ITC, BIC Cello India |
11 |
|
11 |
5 |
13 |
12 |
PHD |
Acko Life Insurance |
8.6 |
|
8.6 |
1 |
14 |
14 |
OMD MudraMax |
Sab TV offline |
2.4 |
|
2.4 |
2 |
15 |
15 |
m/SIX |
Nexxbase Marketing, Fujifilm India |
5.4 |
|
2.3 |
13 |
16 |
16 |
Media Kinnect |
House of Masaba, PriyaGold | Hunk Chocolates, Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consume |
0.8 |
|
0.8 |
9 |
17 |
17 |
Dentsu |
Tata 1MG |
1.7 |
Cue Learn |
-0.8 |
1 |
18 |
18 |
Essence |
Bombay Shaving Company, Plum, Rebel Foods |
0.7 |
Homelane |
-1.6 |
3 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
2022 (Jan-Nov) |
349 |
319 |
|
|
|
|
|
2021 (Jan-Nov) |
478.9 |
175 |
|
|
|
|
|
YoY Comparison: |
-27.10% |
82.30% |