The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 1 | Havas Worldwide | BurgerKing, Stashfin Project, Walkroo Project | 67.7 | 67.7 | 29 | |
| 2 | 2 | DDB Mudra Group | Prompt Project, One Plus, Purvankara, Mars | 50 | 50 | 42 | |
| 3 | 5 | Wunderman Thompson | Integrated Health Information Systems, Halidrams | 48.7 | 48.7 | 74 | |
| 4 | 4 | L&K Saatchi & Saatchi | Akasa Air, Goodricke Group Ltd, AJIO | 43.6 | 43.6 | 30 | |
| 5 | 3 | Leo Burnett | PepsiCo brands | 42.9 | 42.9 | 24 | |
| 6 | 6 | Wondrlab | Eicher Motors (Royal Enfield) Project, PTC India Project, United Breweries | 32.4 | 32.4 | 136 | |
| 7 | 7 | Ogilvy | Unibic Foods India, Aditya Birla Group, Bio Veda Farmacy | 26.5 | 26.5 | 19 | |
| 8 | 8 | LS Digital | Canon, Kotak Cherry, Kotak GI | 14.3 | 14.3 | 18 | |
| 9 | 10 | VMLY&R | Spotify, Cipla Project, Meta Project | 14 | 14 | 35 | |
| 10 | 11 | McCann Worldgroup | Agoda Project, 3M Project, Rossar | 12.8 | 12.8 | 23 | |
| 11 | 9 | Dentsu | Auto Client | 14.2 | Ajio | 12.2 | 30 |
| 12 | 12 | Centrick | EFL Global, LuvLap, Kirloskar Vasundhara | 10.1 | 10.1 | 5 | |
| 13 | 13 | The Womb | Rupeek, Epigamia, Jolies | 9.7 | 9.7 | 9 | |
| 14 | 16 | Kinnect | Pernod Ricard - Royal Stag, Asian Paints - TruCare, G Square website maintenance and SEO | 8.9 | 8.9 | 19 | |
| 15 | 14 | BBH | Roposo | 8 | 8 | 4 | |
| 16 | 15 | Digitas | Embassy Group, OKAYA Power Group | 8 | 8 | 6 | |
| 17 | 18 | BBDO | Mars pet care project , Brown Foreman, Zinka Logistics Solutions | 7.3 | 7.3 | 9 | |
| 18 | 17 | Foxymoron | Kingfisher | 6.7 | 6.7 | 1 | |
| 19 | 19 | Orchard | ICICI Bank, Cleartrip | 5.4 | 5.4 | 4 | |
| 20 | 20 | M&C Saatchi | Canva Project, Shareit Global Project, Coin DCX Project, Fi Money Project | 4.9 | 4.9 | 5 | |
| 2022 (Jan-Aug) | 457 | 538 | |||||
| 2021 (Jan-Aug) | 408 | 417 | |||||
| YoY Comparison | 12.00% | 29.00% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 3 | Havas Media | Savex Technologies - Fire Bolt, Bundl Technologies | 45.3 | 45.3 | 22 | |
| 2 | 2 | Performics | TikTok Content, Mondelez International, Lenskart, Baidyanath Group | 41.2 | 41.2 | 28 | |
| 3 | 1 | Mindshare | SBI Life Offline media, Biotique, Lux Industries Digital + OOH | 45.6 | 34.2 | 32 | |
| 4 | 7 | Wavemaker | Mondelez, Wipro Home Appliances, Danone, VIP, PhysicsWallah | 44.9 | Acko Life Insurance | 24.4 | 14 |
| 5 | 4 | Zenith | Homelane, Pep Technologies | 17.5 | 17.5 | 12 | |
| 6 | 5 | iProspect | IT Client | 16.6 | 16.6 | 9 | |
| 7 | 6 | MediaCom | FunNFood, Lendingkart, Dhan.co | 15.4 | 15.4 | 10 | |
| 8 | 8 | Carat | Auto Client | 11.6 | 11.6 | 2 | |
| 9 | 9 | dentsu X | Tata 1MG Technologies, Bosch, Dabur India | 11.2 | 11.2 | 8 | |
| 10 | 13 | LS Digital | Boddess, Puretech, CEAT, Goel, Skinq, Google, ART Fertility Clinic, Bajaj Consumer, Bharat Matrimony | 10.8 | 10.8 | 39 | |
| 11 | Publicis Media | PepsiCo | 10.3 | 10.3 | 1 | ||
| 12 | 10 | PHD | Acko Life Insurance | 8.6 | 8.6 | 1 | |
| 13 | 11 | Starcom | Abbott Laboratories Project | 7.5 | 7.5 | 5 | |
| 14 | 12 | Initiative | R K Marbles, ITC, BIC Cello India | 7.4 | 7.4 | 3 | |
| 15 | 14 | OMD MudraMax | SAB TV Offline | 2.4 | 2.4 | 2 | |
| 16 | 15 | Dentsu | Tata 1mg | 1.7 | 1.2 | 1 | |
| 17 | 16 | Media Kinnect | Jio BP, Phablecare, Turtlemint, Geojit Financial, Bajaj Consumer | 0.7 | 0.7 | 7 | |
| 18 | 17 | Lodestar UM | 0 | ||||
| 19 | 19 | m/SIX | Zee News, VKC Nuts | 2.2 | -0.9 | 5 | |
| 20 | 18 | Essence | Bombay Shaving Company, Plum, Rebel Foods | 0.7 | Homelane | -1 | 3 |
| 2022 (Jan-Aug) | 265.5 | 201 | |||||
| 2021 (Jan-Aug) | 178.2 | 106 | |||||
| YoY Comparison: | 49.00% | 89.60% |
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