The New Business League has been compiled with the assistance of R3. Data from a number of multi-national agencies is collected and collated on a monthly basis and the collated data is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate by R3.
Please note that R3 does not audit the data provided by the agencies or the published results. All comments and queries should be sent to [email protected].
CREATIVE AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 13 | BBDO India | Jack Daniel’s Tennessee Whiskey, McCain Food | 20.4 | 20.4 | 2 | |
| 2 | 15 | Centrick | Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil | 10.7 | 10.7 | 7 | |
| 3 | 2 | Havas Worldwide | BYD India Pvt Ltd Project, Dabur - Badshah Masala, Hilti India | 10.1 | 10.1 | 5 | |
| 4 | 4 | Wunderman Thompson | NPCI, Mirum Dubai, Udaan | 7.4 | 7.4 | 9 | |
| 5 | 5 | DDB Mudra Group | Meta Project, Mars Digital, PVR | 7.2 | 7.2 | 5 | |
| 6 | 10 | McCann Worldgroup | Apollo Project, Cognizant, Tata Capital | 4.1 | 4.1 | 3 | |
| 7 | 6 | Wondrlab | Vectura Fertin Pharma Private Limited - RYZE Project, Tata AIG | 2.1 | 2.1 | 16 | |
| 8 | 11 | The Womb | Samco | 1.4 | 1.4 | 1 | |
| 9 | 14 | VMLY&R | Lakme Project, Ponds Project, Tira Retainer | 0.7 | 0.7 | 4 | |
| 10 | 23 | M&C Saatchi & Saatchi | Wow Skin Project, Respo Project | 0.4 | 0.4 | 2 | |
| 2023 (Jan) | 64.3 | 54 | |||||
| 2022 (Jan) | 34.9 | 57 | |||||
| YoY Comparison | 84.30% | -5.30% |
MEDIA AGENCY LEAGUE
| Rank this month | Rank last month | Agency | Recent wins | Estimated YTD win revenue (crore) | Recent losses | Estimated Overall YTD revenue (crore) | No. of wins |
| 1 | 10 | EssenceMediacom | Vivo Mobile,IQOO, Pedigree, Bayer Crop Science | 22.4 | 22.4 | 3 | |
| 2 | 6 | LS Digital | Smartcoin, More Retail, Allen Digital | 15.3 | 15.3 | 8 | |
| 3 | 15 | m/SIX | Dr. Reddy’s Laboratories Ltd, ManipalCigna Health | 1.6 | 1.6 | 2 | |
| 4 | 2 | Mindshare | Skipper Limited Planning & Buying, Delhi International | 1.2 | 1.2 | 4 | |
| 2023 (Jan) | 359.6 | 343 | |||||
| 2022 (Jan) | 540.7 | 263 | |||||
| YoY Comparison: | -33.50% | 30.40% |
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