Niti Kumar returns to Mudra Connext

Niti Kumar has re-joined Mudra Connext, a unit of Mudra MAX (Integrated communications planning and implementation).

In her new role as associate vice president, she will be heading the operations of Connext in the North and East regions. 

Commenting on the appointment Manas Mishra, executive VP - Connext said, "Niti joins us at a very exciting juncture when our clients have major plans in the year ahead. Apart from consolidating and adding greater value to our current clients, she will also focus on new business acquisition."

Commenting on her appointment, Niti Kumar said, "It’s wonderful to be back at Connext. While many things are the same, it is undoubtedly a new and recharged attitude at Mudra MAX today. My attempt will be to ensure growth through exceptional work on our existing and new client base."

A MICAn who specialized in media planning, Niti started her career in 1999 with FCB Ulka Advertising where she handled clients like Whirlpool and Tropicana.

Later in 2001, Niti moved to Universal McCann and worked with ICI Dulux Paints, Gillette, Mastercard etc. In 2003, she joined Mudra Connext (then OMS) where she spent five years as business director.