Advertising Opinion
Grace Hart Toby Southgate
Jul 05, 2024

Not why, but how: Forsman & Bodenfors’ mission to bring pay equity to our industry

The agency's head of people operations and global CEO share their path to Fair Pay Workplace Certification and explain its benefits to help others in the industry follow suit.

L-R: Grace Hart and Toby Southgate, Forsman & Bodenfors

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Piyush Pandey dies at 70; the industry mourns a legend

3 Piyush Pandey dies at 70; the industry mourns a legend

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Agencies must prove ROI, not just impressions

5 Agencies must prove ROI, not just impressions

Bingo! turns ‘Big No’ into its boldest punchline yet

6 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

7 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

8 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

9 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

10 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Related Articles

A queer-ful journey filled with disappointment, hope, fervour, and acceptance
In-Depth
Jun 17, 2024
Ashish Sawhny

A queer-ful journey filled with disappointment, ...

Actor Fahad Fazil breaks barriers in Kavitha Gold and Diamonds’ gender-neutral ad
The Work
Sep 26, 2024
Campaign India Team

Actor Fahad Fazil breaks barriers in Kavitha Gold ...

Olay shows how bias pushes girls out of STEM
Advertising
Jan 12, 2022
Staff Reporters

Olay shows how bias pushes girls out of STEM

Women in PR: Breaking myths, building legacies, redefining success
PR
Nov 19, 2024
Neha Khilnani

Women in PR: Breaking myths, building legacies, ...

Just Published

Safe is passé, risk-taking is in
Advertising
2 hours ago
Campaign India Team

Safe is passé, risk-taking is in

A global paper from Havas Red shows how audiences are tuning out brand experiences that feel overly familiar or formulaic and what works instead.

The future belongs to the curious
Advertising
4 hours ago
Dheeraj Sinha

The future belongs to the curious

In an AI-driven industry, FCB's Dheeraj Sinha sees vulnerability in middle-layer jobs, but says the real dividing line is not between juniors and seniors, but between those who evolve and those who don’t.

Inside PHD’s playbook: Why in-housing and empathy drive its growth
Advertising
5 hours ago
Vinita Bhatia

Inside PHD’s playbook: Why in-housing and empathy ...

By treating in-housing as collaboration, not competition, PHD is reframing agency relationships through trust, empathy, and tech-enabled adaptability amid industry consolidation.

Clash of the generations
Advertising
8 hours ago
Rutu Mody-Kamdar

Clash of the generations

In Two Minds: With three generations in one office, agency leaders are challenged to design spaces where ambition isn’t one-size-fits-all, but one-size-fits-now.