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May 27, 2010
Ogilvy & Mather Worldwide launches Ogilvy Noor
Ogilvy & Mather Worldwide has announced the launch of Ogilvy Noor, a multi-disciplinary global Islamic Branding practice that will attempt to help brands better engage with Muslim consumers worldwide. The Muslim consumer is viewed as a critically important segment for marketers, with the halal segment alone worth US$2.1 trillion, and growing at US$500 billion annually.
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