Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Aug 11, 2008
Olympic opening ceremony flops in C&S HH
Perhaps it's not surprising, considering the lack of medal hopes for India. Doordarshan National delivered an average of 0.4 TRPs and 30 min GRPs of 3.5, with a net reach of 55,73,900 for Friday's opening ceremony according to data from aMap.Doordarshan sports performed even worse (TRP 0.1, GRPs 0.7) attracting only 10,29,100 viewers. As this story is being filed, India has won the first individual Gold ever, with shooter Abhinav Bindra doing the nation proud. Will viewership shoot up as the Games progress?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
2 hours ago
Xiaomi turns mispronunciation into marketing mayhem ...
The brand’s festive film revives MTV Roadies-style drama, complete with sibling squabbles, nostalgia, and a clever twist on how you say ‘Xiaomi’.
Advertising
4 hours ago
Havas ‘could be interested’ to buy or partner with ...
Japanese agency group is 'too big' to buy outright, Havas said.
Advertising
4 hours ago
Ronald McDonald House launches emotional campaign; ...
Family Stays highlights comprehensive care as the organization aims to double the number of families served by 2030.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Opinion
5 hours ago
Trust is the new creative brief
Clicks, conversions, and attention are no longer a given for any brand. They must be earned. And the price of entry is credibility.
