Ogilvy & Mather has bagged the creative mandate of VLCC following a muti-way pitch. The account size is estimated to be Rs 10 crore. The agency's Delhi office will oversee the account.
Equus Red Cell is the incumbent.
“The communication to date has been more product and services driven and has tended to be tactical,” said Sudhir Sahni, president, head of advertising, O&M Delhi.” The client is now looking to create a strategic platform for the brand and all communication will emanate from there to create a stronger VLCC brand equity. “
The campaign will primarily comprise print, outdoor and BTL activities and is expected to break in August.
Equus Red Cell is the incumbent.
“The communication to date has been more product and services driven and has tended to be tactical,” said Sudhir Sahni, president, head of advertising, O&M Delhi.” The client is now looking to create a strategic platform for the brand and all communication will emanate from there to create a stronger VLCC brand equity. “
The campaign will primarily comprise print, outdoor and BTL activities and is expected to break in August.
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