Is marketing a sufficient solution to Onida's problems? Learn more about the Onida's new positioning.
Also catch Sachin Tendulkar on the sets of the latest Aviva Life Insurance commercial, and Shots Spot and Noticeboard.
For all this and more, tune onto Storyboard on CNBC TV18 at 8:30 am on Saturday, 11:30 am on Sunday and 7:30 pm Tuesday.