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On Storyboard this week, watch the latest on Vodafone's Zoozoos as they step out of the TV screens and into the shop floor.Get industry reactions to the impact of stricter guidelines for food and beverage (F&B) advertising. Catch up with Shelly Lazarus, chairperson, Ogilvy & Mather Worldwide in Mumbai. Also get to know all about Marico's slew of product launches.
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Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
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