Orient Electric hires Anika Agarwal as chief marketing and customer experience officer

Orient Electric has announced the appointment of Anika Agarwal as chief marketing and customer experience officer.

 

She moves from  MMT-PAMP, where she was president - consumer business.

 

At Orient Electric, she will be driving the overall brand and go-to-market strategy. She will be based in New Delhi and support the growth and market expansion for all the business units of the company.

 

Rakesh Khanna, MD and CEO, Orient Electric, said, "I am delighted to welcome Anika to Orient Electric. She is a seasoned marketing leader who comes with an impressive track record of building strong consumer brands. I am confident that her expertise in leveraging technology for driving business growth and delivering superior consumer experiences will help us to further strengthen our customer-centric growth strategy. I wish Anika the very best in her new role.”  

 

Agarwal said, “I’m excited to join Orient Electric, especially at a time when the company is on a fast-paced transformation and growth journey. Orient is deeply committed to customer centricity and thus my efforts will be directed at elevating customer experience across all brand touchpoints, backed by insights and analytics and best-in-class digital technologies. I look forward to working with all

 stakeholders to position Orient as the market leader in its segment.”

 

Agarwal has had stints with Max Bupa and Nokia.