Campaign India Team
Oct 10, 2016

MMGB: Orient Electric celebrates the Durga in every woman

Watch the ad film conceptualised by Contract Advertising here

Orient Electric has rolled out a film that for the ongoing Durga Puja and Navratri festival. The film has been conceptualised by Contract Advertising.
 
An older woman opens her window on a floor above. She sees a young woman playing football on the street with men, keeping goal. As the girl makes a save, she strikes the pose of Goddess Durga. She is the first of many in the film to do so. Next up is a lady traffic police constable at a signal. After refueling a car, a lady worker at a petrol pump does the same. At a bus stop, when a man stares at her, another young woman poses with poise as the Goddess. The film's message appears on screen: 'To our daughters who carry on the fight every single day. Orient celebrates the Durga in every woman. Happy Durga Puja and Navratras. #DoALittleGood'. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

2 days ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 days ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

2 days ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.