Advertising
Campaign India Team
Dec 11, 2017

'Our clients businesses may grow unfettered': Sunil Lulla

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Our clients businesses may grow unfettered': Sunil Lulla
Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.
 
Here's what Sunil Lulla, chairman and MD, Grey India, had to say:
 
One Learning from 2017...
 
Be patient and pursue the 'Grey Cultural' code of creating famously effective work. It landed GREY with new strong brands.
 
Expectation from 2018...
 
The economy grows so our clients businesses may grow unfettered.  
 
Also read:
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

6 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

8 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing

Related Articles

Sunil Lulla joins Astrum
PR
Aug 22, 2023
Campaign India Team

Sunil Lulla joins Astrum

Pringles splits with Grey as it ends 27-year relationship
Advertising
Jul 24, 2024

Pringles splits with Grey as it ends 27-year ...

Dentsu India appoints Sunil Lulla as consultant advisor
Advertising
Mar 31, 2022
Campaign India Team

Dentsu India appoints Sunil Lulla as consultant advisor

BARC's CEO Sunil Lulla resigns
Media
Aug 20, 2021
Campaign India Team

BARC's CEO Sunil Lulla resigns

Just Published

Rural consumption continues to outpace urban markets in India’s FMCG sector
Research and Rankings
11 hours ago
Campaign India Team

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut
Advertising
11 hours ago
Gideon Spanier

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

FCB/SIX India announces key senior leadership appointments amid expansion
Advertising
12 hours ago
Campaign India Team

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
In-Depth
13 hours ago
Rahat Kapur

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.