Campaign India Team
Aug 20, 2021

BARC's CEO Sunil Lulla resigns

Had joined the television measurement body in October 2019

BARC's CEO Sunil Lulla resigns
Sunil Lulla, chief executive officer, BARC (Broadcast Audience Research Council) India has resigned from his position according to several media reports.
 
Lulla took over from Partho Dasgupta in October 2019 after a stint with Balaji Telefilms. He's been in charge of the industry body during the ongoing #TRPScam which has led to the measurement of ratings of news channels being paused.
 
He has also worked with Grey Group India, Bennett & Coleman Co., Times Network, Sony Pictures India, Indya.com, Diageo and United Distillers among others in a career spanning close to 30 years.
 
Campaign India reached out to Lulla for a comment but is yet to receive a response from him. 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.