Campaign India Team
Aug 20, 2021

BARC's CEO Sunil Lulla resigns

Had joined the television measurement body in October 2019

BARC's CEO Sunil Lulla resigns
Sunil Lulla, chief executive officer, BARC (Broadcast Audience Research Council) India has resigned from his position according to several media reports.
 
Lulla took over from Partho Dasgupta in October 2019 after a stint with Balaji Telefilms. He's been in charge of the industry body during the ongoing #TRPScam which has led to the measurement of ratings of news channels being paused.
 
He has also worked with Grey Group India, Bennett & Coleman Co., Times Network, Sony Pictures India, Indya.com, Diageo and United Distillers among others in a career spanning close to 30 years.
 
Campaign India reached out to Lulla for a comment but is yet to receive a response from him. 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

No one talks about ads anymore: Have they lost ...

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced approach between creativity and performance.

9 hours ago

75% of marketers report declining returns on social ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that marketers are exploring to drive results.

10 hours ago

63% of Gen Z Indians give high importance to mental ...

Nearly 78% of India’s Gen Z feel positive about taking responsibility for their own health, finds a global Gen Z study conducted by Burson.

12 hours ago

Whodunit by algorithm: Is AI the new auteur?

INSIDE THE AD: Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge intact?