Campaign India Team
Apr 02, 2009

Parle launches lemon drink LMN

With an eye on summer sales, Parle Agro has launched a lemon flavoured drink LMN in the market. Creativeland Asia has created the communication, and has also been involved with the name and the packaging for the new product. The new lemon drink has competition in its segment from Nimbooz, the newly launched lemon drink from the Pepsico stable.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

13 minutes ago

Quick commerce’s next act, from groceries to ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.

46 minutes ago

Jury convenes for NDTV's Masterstroke Art Awards ...

Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.

3 hours ago

WPP’s India country manager, CVL Srinivas, to retire

Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.

5 hours ago

Inside the C-suite at CES with Omnicom, Stagwell, ...

From agentic AI product demos to client meetings, an inside look at how leaders from the major holding companies approached the 2026 Consumer Electronics Show.