Advertising Marketing
Nikita Mishra
Mar 04, 2024

Pepsi unveils new logo and identity; colours 120 markets in electric blue

The bold logo shift after 14 years resonates with the “ripple, pop, and fizz” effect. To celebrate, Pepsi has activated over 120 CGI moments across the globe in a coordinated first

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

WPP mandates four days per week in office

1 WPP mandates four days per week in office

Why is PVMA missing ‘U’?

2 Why is PVMA missing ‘U’?

From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

3 From football fields to viral feats: Humaira Mahat’s influencer marketing playbook

Programmatic advertising’s power trio: AI, analytics, and privacy protection

4 Programmatic advertising’s power trio: AI, analytics, and privacy protection

WPP’s back-to-office push: Is India’s adland ready for reset?

5 WPP’s back-to-office push: Is India’s adland ready for reset?

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

6 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Wondrlab expands tech portfolio with BigStep acquisition

7 Wondrlab expands tech portfolio with BigStep acquisition

South Indian films dominate box office in 2024: Ormax report

8 South Indian films dominate box office in 2024: Ormax report

Valentine's Day 2024: Brand work that caught our attention

9 Valentine's Day 2024: Brand work that caught our attention

AI-powered content can be a shortcut to marketing greatness

10 AI-powered content can be a shortcut to marketing greatness

Related Articles

'All polish, no punch': Adland reacts to Jaguar’s rebrand
In-Depth
Nov 22, 2024

'All polish, no punch': Adland reacts to Jaguar’s ...

Emami targets INR 1,000 crores revenue for ‘Smart and Handsome’
Advertising
Jan 10, 2025
Nagesh Joshi

Emami targets INR 1,000 crores revenue for ‘Smart ...

Star Bharat revamps brand identity
Media
Jul 26, 2022
Campaign India Team

Star Bharat revamps brand identity

Cashfree sprints with 'Move Fast' to gain a toe-hold in fintech's crowded lane
Advertising
Dec 09, 2024
Vinita Bhatia

Cashfree sprints with 'Move Fast' to gain a ...

Just Published

Advertisers, it’s time to face facts. Because truth matters
Advertising
5 hours ago
Rupert Smith

Advertisers, it’s time to face facts. Because truth ...

Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.

LS Digital launches AI marketing stack
Marketing
5 hours ago
Campaign India Team

LS Digital launches AI marketing stack

The stack incorporates the technologies of research AI, generative AI, and predictive AI to help brands improve the effectiveness of their campaigns.

Kantar Group sells Kantar Media to HIG Capital
Media
6 hours ago
Campaign India Team

Kantar Group sells Kantar Media to HIG Capital

Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.

GroupM axes global agency CEO roles in major centralisation push
Advertising
9 hours ago
Gideon Spanier

GroupM axes global agency CEO roles in major ...

EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.