Advertising The Work
Campaign India Team
Feb 25, 2010

Percept/H positions SBI Mutual Fund as a solution to tax cuts

Percept/H has executed the latest commercial 'Magnum Taxgain scheme' for SBI Mutual Fund, positioning it as the best solution to save taxes, at a time when everyone is trying to ensure that tax cuts can be minimised as much as possible.The commercial is being supported by print, radio, outdoor and digital campaigns and will continue till mid March 2010.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Nike flips the script: From action to intention

3 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

4 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

5 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

8 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

9 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Samsung named Spikes Asia 2025 Advertiser of the Year
Advertising
Mar 06, 2025
Staff Reporters

Samsung named Spikes Asia 2025 Advertiser of the Year

Festive marketing in 2025: Premiumisation, pragmatism and the video pivot
Marketing
Sep 01, 2025
Campaign India Team

Festive marketing in 2025: Premiumisation, ...

Percept/H CEO Prabhakar Mundkur now on the board
Advertising
Dec 03, 2012
Campaign India Team

Percept/H CEO Prabhakar Mundkur now on the board

Prabhakar Mundkur, Rajeev Raja, Shalini Gupta and Subhash Kamath get together to sing for IAA
The Work
May 06, 2020
Campaign India Team

Prabhakar Mundkur, Rajeev Raja, Shalini Gupta and ...

Just Published

WhatsApp deepens business play with ads, payments, services
Advertising
12 hours ago
Campaign India Team

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

Why does everyone love to hate WPP?
Opinion
12 hours ago
Donald Pirie

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

Conversational AI: Why India’s marketers can’t ignore the voice shift
Opinion
17 hours ago
Chandan Bagwe

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

World Gold Council reframes jewellery for everyday identity
Advertising
18 hours ago
Vinita Bhatia

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.