Campaign India Team
May 19, 2017

Pick of the Week: Star Sports

Its film for the upcoming India-Pakistan ODI at the Champions Trophy stands out

Pick of the Week: Star Sports

An India-Pakistan game doesn't really need any promotions. But as we have seen in years gone by, a cricket tournament straight after the IPL, and people start claiming 'there's too much cricket being played'. 

Star Sports has been looking to create buzz for the Champions Trophy with a #ChampionsKaWorldCup. 

Its latest film looks to build hype for the India-Pakistan ODI. And according to us it succeeds in doing so. 

Also read:

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

When corporate chaos takes a day off

AMD’s Zen Mode film imagines an office where pressure disappears by using calm, not jargon, to make enterprise tech feel human.

3 days ago

EBITDA targets and vowel-free branding drive ...

The martech agency is executing a 26-company acquisition roadmap to achieve a 100-crore profit benchmark for its public market debut.

3 days ago

Glam21 launches wedding campaign with Avneet Kaur ...

The wedding-focused campaign combines celebrity association, consumer contests and in-store activations to engage shoppers during the festive marriage season.

3 days ago

Ikonic Professional partners Sahher Bambba for ...

The digital-first campaign with Sahher Bambba highlights easy-to-use styling tools designed for quick salon-like results.