Campaign India Team
May 19, 2017

Pick of the Week: Star Sports

Its film for the upcoming India-Pakistan ODI at the Champions Trophy stands out

Pick of the Week: Star Sports

An India-Pakistan game doesn't really need any promotions. But as we have seen in years gone by, a cricket tournament straight after the IPL, and people start claiming 'there's too much cricket being played'. 

Star Sports has been looking to create buzz for the Champions Trophy with a #ChampionsKaWorldCup. 

Its latest film looks to build hype for the India-Pakistan ODI. And according to us it succeeds in doing so. 

Also read:

 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Kingfisher Premium launches brand film for Tata WPL

The film highlights women’s cricket through energy, music and shared celebration.

1 day ago

‘Posting Zero’ is just the tip of the iceberg

As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.

1 day ago

Cinépolis India expands cinema advertising with ...

Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.

1 day ago

SAP appoints Maurishca Dsouza as senior industry ...

She will support go-to-market strategy, thought leadership and growth for media clients in India.