Campaign India Team
Mar 31, 2017

Picks of the Week: IAPC, Vicks

The two pieces of work conceptualised by Medulla Communications and Publicis Singapore respectively stand out

Picks of the Week: IAPC, Vicks

Two pieces of work, for brands in the healthcare category stand out this week.

Indian Association of Palliative Care got terminally ill patients to perform stand up comedy in front of their family and doctors. The idea was conceptualised by Medulla Communications and is part of an ongoing process to raise awareness about palliative care and follows its much awarded #Lastwords from last year.

The second piece of work that stands out this week is Vicks' #TouchofCare film. This film narrates the story of a girl who has been adopted by a transgender and has been conceptualised by Publicis Singapore. 

Also read:

IAPC gets patients to #LaughAtDeath

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

DoubleVerify invests in FirstPartyCapital

Company aims to support innovation in the global adtech ecosystem through this investment.

1 day ago

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

1 day ago

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

1 day ago

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.