Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.
This week, the team at Campaign found three pieces of work that stood out.
As always, we're going alphabetically:
Bata (conceptualised by Contract Advertising)
Uses a witty way of showcasing how both, a girl and a boy consentually flirt with each other, by keeping the brand as the focal point of their conversations.
Dove (conceptualised by Ogilvy)
Continues pushing the message of stopping the beauty test for young girls and focuses on their career choices instead. About time the consumers listen and make that choice!
Tanishq (conceptualised by Lowe Lintas)
Goes beyond the festive context and initiates a message of celebrating the milestones of different Indian women on their path to reinvention.
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