Picks of the Week: Work that wowed us

Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.

This week, the team found two pieces of work that stood out. 

As always, we're going alphabetically:

Adidas (conceptualised by Fundamental)

Good to see adidas banking on both the men and women's cricket team for the launch of the kit!

Wakefit.co (conceptualised by Spring Marketing Capital) 

Beautifully captures the essence of the brand's ability to rejuvenate and unleash the inner child within through AI.