Campaign India's editorial team has picked its favourite campaigns from those published on the website during the week.
This week, the team found three pieces of work that stood out.
As always, we're going alphabetically:
Colgate Maxfresh
Colgate delivers a winner yet again. After looking to spread the message of brushing daily at night, this one for Maxfresh, talks about how a day doesn't begin until one uses the paste, with the use of humour.
Sleepwell (conceptualised by Sideways)
Cleverly employing Kunal Vijaykar's comedic analogies, we liked that the film skillfully utilises dough and bread comparisons to vividly portray the comfort and freedom of movement offered by the brand.
Uber One (conceptualised by Mother London)
For a brand that positions itself as a service for ‘people who eat food and go places’, the film’s premise of an unlikely friendship that develops between two random strangers, with possibly only two common traits to bind them – a shared love for eating food and going places- ticks all the boxes. Oh, and need we mention it features Robert De Niro and Asa Butterfield. Now that’s what we call celebrity advertising done right.
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