Campaign India Team
Jan 20, 2023

Picks of the Week: Work that wowed us

Every Friday, Campaign India picks its favourites from the work published on the website

Picks of the Week: Work that wowed us

Campaign India's editorial team has picked their favourite campaigns from those published on the website during the week.

 

This week, the team found three pieces of work that stood out. 

 

As always, we're going alphabetically:

 

Mahindra Rise (conceptualised by Ogilvy)

The film uses the future citizens of the world to voice out what they expect from the brands they are willing to invest in to create a better future. In a market environment where consumers are looking for brand authenticity, this film captures how the brand aims to proposition conscious shopping amongst its consumers.

 

Sleepwell (conceptualised by Sideways Consulting)

Humorous and relatable while putting the comfort message through!

 

Tanishq (conceptualised by Lowe Lintas)

It very smartly tries to bust the misconceptions people have with regard to diamond jewellery and its decline in value. Takes the humour route to make it seem like a decision that is reversible and not one which a buyer would regret.

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

11 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

11 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

11 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.