PR Awards 2023: Entries open

Entries for the 2023 edition of the PR Awards are now open.

 

This year sees the fifth edition of the awards in India which celebrate outstanding, inspiring and successful campaigns, as well as individuals and companies in the communications industry. 

 

There are eight sub-categories added this year:

 

CAMPAIGN AWARDS

 

Customer Loyalty

 

This category recognises a campaign aimed at improving customer loyalty through omnichannel communications to drive engagement and loyalty among customers and whose innovation and creativity has set them apart.

 

Fashion & Beauty

 

This category celebrates the best campaign for a product/service across fashion and beauty products. The campaign can be part of product launch or stand alone branding exercise.

 

FMCG

 

This award recognises campaigns for fast-moving consumer goods products that focus on raising awareness, increasing brand recognition, and meeting brand KPIs. This can be a stand-alone campaign or a component of a larger launch.

 

Best Brand Strategy

 

This category recognises the most authentic and innovative campaign to build and strengthen brand recognition, raise awareness, and effectively communicate with the audience to reach the brand objective.

 

Best Creative Idea 

 

This category celebrates a game-changing creative idea that takes a brand, company, or organisation in a new, exciting direction and delivers results that exceed expectations. Judges will be looking at exceptional, creative campaigns that embrace out-of-the-box thinking, are innovative, drive brand awareness, and meet campaign KPIs.

 

Best Event Activation

 

This category recognises the most effective and creative event activation through the use of innovative platforms and interactive elements that capture audience engagement in order to achieve campaign goals.

 

Best Sponsorship/Partnership

 

This award recognises excellence in utilising partnerships or partnership activation to achieve outcomes. Judges will be looking for creative and innovative sponsorship activation campaigns that cut through the clutter and reach out to the target audience, as well as how the public relations approach integrated with the overall campaign.

 

Best Use of Advocates/Influencers/Celebrities

 

This category recognises the most creative, innovative, and well-executed campaign that leveraged an advocate/influencer or celebrity as part of the strategy and did its best to enhance and generate consumer engagement towards the targeted audience and raise brand awareness to deliver or exceed brand KPIs and objectives.

 

The jury will be led by leading corporate communications professionals. The judges will ensure that the entries are reviewed according to the demanding set of criteria.

 

The early entry deadline date is 11 August. Entries will only be accepted till 8 September.

 

The winners are set to be announced on 10 October in Mumbai.

 

For queries related to entries contact [email protected]. For sponsorship queries reach out to [email protected].