customer experience
The CMO’s MO: Sapna Desai urges brands to go digital, but not ditch the human touch
ManipalCigna Health Insurance's CMO describes how the brand is redefining insurance with strategies including AI-powered customer experiences and championing women’s health.
89% of CMOs predict growth in their marketing budgets: Dentsu report
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
Banking on sound: Ujjivan's sonic strategy for financial inclusion
INSIDE THE AD: Can the financial institution’s auditory approach yield lasting results?
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Brand identity versus visibility: Crafting a unified strategy for marketplace and D2C presence
By exploiting the broad reach of marketplaces, brands can draw in new customers, while also utilising their D2C platform to gather crucial insights, and enhance overall profitability.
Customer experience can no longer be an afterthought: David Shulman, global CEO, Havas CX
Campaign India sits down with David Shulman to discuss the burgeoning role of customer experience in today’s digital age, growing consumer expectations, and the importance of creating personalised and meaningful experiences in a competitive market
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