Primesite appoints Shermann Colaco as GM

Primesite, the out-of-home agency of Mudra Max, has appointed Shermann Colaco (pictured) as general manager. He joins from Ogilvy & Mather where he was management supervisor– account management.

Announcing the appointment, Mandeep Malhotra, senior VP - Primesite said, "I am thrilled to have Shermann on board as the general manager of Primesite. His varied experience across categories and professional capability will surely help our teams deliver better. I am quite confident that Shermann will add a lot of value in enhancing our outdoor business."

Commenting on his new role, Colaco said, "I am happy to be a part of the Mudra Max family. The Mudra vision is outstanding in the marketplace and the exploration with Primesite will be fun and most interesting time of my professional journey."

Shermann has over 13 years of professional experience and has worked with clients such as Barclays Bank PLC, Axis Bank, Standard Chartered Bank, Tata Indicom, AXN, Airtel (Maharashtra and Goa), HBO, HLL, Star Plus.