Advertising
Gaurav Arora
Aug 01, 2024

Projects propel agency growth more than retainer clients

Projects-based association gives agencies the headroom to dream bigger and build good campaigns.

With projects, agencies have the opportunity to handle every client’s story with care, ingenuity and solid teamwork. Image source: Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

CCI raids raise questions on advertising ethics in India

2 CCI raids raise questions on advertising ethics in India

AB InBev India moves beyond sponsorships—Betting big on owned festivals

3 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

5 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

6 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

7 Moves and wins roundup: Week of 24 March

Apple and Google’s RCS deal: A messaging shake-up for marketers?

8 Apple and Google’s RCS deal: A messaging shake-up for marketers?

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

9 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Paddy’s new bet: Another indie shop in a crowded market

10 Paddy’s new bet: Another indie shop in a crowded market

Related Articles

Social Panga launches The Viral Union to ace influencer marketing’s next big test
Media
Feb 26, 2025
Vinita Bhatia

Social Panga launches The Viral Union to ace ...

Social Panga and upGrad launch on-field digital marketing immersion program
Advertising
Jun 11, 2024
Campaign India Team

Social Panga and upGrad launch on-field digital ...

Django invests in creative agency Extra
Advertising
Feb 19, 2025
Campaign India Team

Django invests in creative agency Extra

The CMO’s MO: Gaurav Ramdev’s marketing strategy rests on three pillars—creativity, growth-orientation, and discipline
Marketing
Sep 12, 2024
Vinita Bhatia

The CMO’s MO: Gaurav Ramdev’s marketing strategy ...

Just Published

Pitches for matches: Brand campaigns uphold the IPL excitement
Advertising
36 minutes ago
Campaign India Team

Pitches for matches: Brand campaigns uphold the IPL ...

As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.

Tariff tantrums: When trade wars hit ad budgets
In-Depth
1 hour ago
Vinita Bhatia

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

Meta unveils AI-driven tools for omnichannel ads
Advertising
2 hours ago
Campaign India Team

Meta unveils AI-driven tools for omnichannel ads

Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.

Rekha Rao launches OON, a women-only A&M services collective
Advertising
3 hours ago
Campaign India Team

Rekha Rao launches OON, a women-only A&M services ...

Agency to act as a platform for women professionals and entrepreneurs to collaboratively offer clients their expert services across advertising, marketing, and communication.