Campaign India Team
Aug 06, 2014

Promoted content: Autocar India joins hand with RTO Central to inculcate safe driving

Successful candidates in the computerised driving test at the RTO felicitated

Promoted content: Autocar India joins hand with RTO Central to inculcate safe driving
In an initiative to inculcate safe driving habits, auto magazine Autocar India has tied up with RTO Central Mumbai to felicitate successful candidates in the computerised learning round test.
 
Joint Transport Commissioner of Maharashtra Prasad Mahajan inaugurated this initiative.
 
Mahajan said, "This is the first ever initiative by any RTO in India where a candidate getting highest marks in computerised driving test is felicitated. The scheme is initiated by RTO central with help of Autocar India to encourage first time licence seekers gather more knowledge on road safety and not simply pass a test."
 
Hormazd Sorabjee, editor, Autocar India, said, “While Autocar India is all about cars and reaching out to auto aficionados, we also aim to deliver the message of responsible driving. We as a society need to come forward and support authorities like the RTO, helping them reach out to the growing number of young motorists.”
 
Encouraged by the positive response, RTO Central and Autocar India plan to conduct more activities like this to promote safe driving.
 
The magazine is running another initiative to promote safe and responsible driving among the youth in India - Maruti Suzuki Young Driver Contest. All India registration for the contest is currently underway. Registration details are at  http://www.youngdriver.in/
Source:
Campaign India

Related Articles

Just Published

17 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

17 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

17 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

18 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.