Campaign India Team
Jun 16, 2014

Autocar India promotes safe driving, launches “The Uncool Moments” photo contest

Aims to draw attention towards unruly drivers and to raise awareness about road safety

Autocar India promotes safe driving, launches “The Uncool Moments” photo contest

Autocar India, the automotive magazine, launched "The Uncool Moments Contest" on 2 June. The contest, which will conclude on 24 June,has been created with the aim to draw attention towards unruly drivers across the country. The photo-contest will be conducted on Facebook and invites participants to capture, post and share pictures of reckless driving moments that they come across. 

Of all the photo entries posted, the ones that receive the maximum number of likes and shares will have a higher chance to win the contest. Ten winners will be selected by expert drivers from Autocar India who will then be treated to high-end goodies such as JBL headphones and GO Puck chargers as contest prizes.

Hormazd Sorabjee, editor, Autocar India, said, “While Autocar India is all about cars and reaching out to auto aficionados, we also aim to deliver the message of responsible driving. This platform allows the youth today to really identify what is uncool and therefore unsafe. We want to reach out to the growing number of young motorists by involving them in an activity that makes them understand the importance and urgency in exercising caution and driving responsibly.”

To participate in the contest, log onto Autocar India’s group Facebook page or use the Twitter hash tag #UNSAFEISUNCOOL.

Disclosure: Autocar India and Campaign India are Haymarket Group publications.

 

Source:
Campaign India

Related Articles

Just Published

33 minutes ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

1 hour ago

PR Awards 2024: Shortlists, jury announced

Winners will be announced on 19 February at a grand celebration in Mumbai.

2 hours ago

Vim and Bollywood power couple spark a dishwashing ...

Rajkummar Rao and Patralekha lead Vim’s #EqualVow campaign, challenging outdated gender roles and inspiring couples to embrace shared responsibility.

2 hours ago

From finfluencers to insiders: How Equentis is ...

INSIDE THE AD: With SEBI cracking down on external endorsers, the wealth advisory services company is turning its CXOs and employees into brand ambassadors—building credibility from within.