Gideon Spanier
Feb 15, 2024

Publicis pays record $578 million bonus pot but slashes freelancers by 27%

Using fewer freelancers has improved margin and saved nearly $133 million

Publicis Groupe employs 1,02,000 people

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign India content* including its archive of 30,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Premium discount for Campaign event tickets

or call +91 022 69047500
or email [email protected]

Related Articles

Just Published

5 hours ago

Only 6% of top Indian sites ready for DPDPA cookie ...

A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.

5 hours ago

Meta introduces ads on Threads

The social media giant said the move will help ‘deepen connections’ between people and the businesses they love and has begun testing ads in the US and Japan.

7 hours ago

'Fear doesn't build trust': Cisco's CMO on why ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

7 hours ago

Sliding into hearts: How Ludic’s humour balances ...

In a world of fleeting attention spans, the footwear brand’s witty campaign blends nostalgia and relatability to make comfort a standout story.