Listing his ever-stretching register of love interests, the Nestle owned chocolate brand urges: "Time to take a break, James?".
Alex Ball from agency JWT, which produced the campaign, said: "KitKat felt it only right to offer one of the world’s longest serving spies a little break from the arduous and often physically exhausting tasks he is forced to undertake for Queen and country."
Credits:
Brand: KitKat
Client: Lisa May, Nestle UK head of marketing
Agency: J. Walter Thompson London
Creatives: Russell Ramsey, Dave Dye, Alex Ball, Ronnie Vlcek
(This article was first published on marketingmagazine.co.uk)
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