QYou Media India has announced the elevation of Pankaj Rai and Ashish Kotekar.
Rai is elevated as brand head for North and East, and Kotekar is now the national sales head for the connected TV (CTV) business.
In his new role, Rai will be responsible for the monetisation of the network's flagship Hindi channel, The Q, as well as the network's gaming business, following the acquisition of Maxamtech Digital Ventures by QYou Media India. He will continue working in New Delhi and help propel integrated sales for QYou Media India's verticals as branch head for North and East.
Kotekar, on the other hand, will look after the West and South regions, for channels like The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GameX, as well as the forthcoming new launches in the broadcast and digital spaces. In addition to his role as branch head for West and South, he will oversee integrated sales for QYOU Media India's verticals (Linear TV, Connected TV (CTV), and gaming) in his regions.
The duo will continue to report to Simran Hoon, CEO, QYou Media India and carry on with their previous mandates as well.
Hoon said, "Pankaj and Ashish have been integral in garnering top-dollar revenue for the business in the face of a challenging macroeconomic environment."
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