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Radio Audience Measurement (RAM) has launched its services in Kolkata. RAM was launched in September 2007 in Delhi, Mumbai and Bengaluru. It is a joint service between IMRB International and Nielsen Media Research and is an independent division of TAM Media Research.
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HUL to take down digital versions of the campaign; Honasa removes social media posts making a reference to Lakmé.
Aims to help brands deliver 3x consumer engagement for their IPL ad campaigns.
Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.
Wren was speaking at the Q1 earnings call and expects to close the IPG acquisition in H2 2025.