Raj Nayak's aidem unveils company logo

aidem Ventures, the recently launched company set up by Raj Nayak, has unveiled its company logo.

Created by Mandy Kulkarni, the logo has been designed in keeping with the idea of positioning aidem as a media company that is young, aggressive and vibrant.

The name aidem comes from spelling 'media' backwards.

"When we set about the task of deciding what we were going to call ourselves, it was a daunting task," Nayak said. "We are in the business of building media brands, our name had to be perfect. We went through the usual process of trying to arrive at the brand archetype that best suited our vision. From that point of view, ‘magician’ was the role that the company fit into best. We wanted to highlight the spirit of innovation and the energy that we derive from our people — which is our most valuable asset. There had to be a vibrancy and a freshness to the brand name, which reflected our global aspirations. We see ourselves as a company that is best poised to decode media sales in this country and aidem reflected that aspiration," he said.

He added, "What we’ve managed to do is to aggregate some of the best talent that there is in the country. We have a first mover advantage, we have ten offices and we can bring economies of scale. For any new entrant, building relationships with 1500 to 2000 odd advertisers is a challenge. Knowing the names of these top advertisers, is in itself, a challenge. Sales people don’t come cheap, there are immense costs involved. We’ve put this model in practise for the last seven years and it has been successful. There are a lot of tangibles that we bring to the table, we can up-sell, down-sell and cross-sell. Increasingly, we see an opportunity which we are strategically poised to leverage."