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aidem Ventures, the recently launched company set up by Raj Nayak, has unveiled its company logo.Created by Mandy Kulkarni, the logo has been designed in keeping with the idea of positioning aidem as a media company that is young, aggressive and vibrant.The name aidem comes from spelling 'media' backwards.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.