Ranbaxy appoints Everest to handle Volini business

Everest has won the creative mandate for Ranbaxy Laboratories’ Volini portfolio following a multi-agency pitch process. Saatchi & Saatchi is the incumbent agency on the business. 

 

Brijesh Kapil, vice president, global consumer healthcare, Ranbaxy Laboratories, said, “Volini is the fastest growing OTC star brand expanding through  extensions and is today a role model on how Rx to OTC switch should be done. On account of the expanding work, it was mandated that a fresh look at brand strategy be done to do justice to all the extensions planned for the category.” 

 

On their reasons for mandating the agency to handle the business, he added, “Amongst the pitching agencies, we chose Everest because it performed the best and could really deliver on leveraging Volini’s legacy and   positioning an appropriate differentiating extension of Volini.” 

 

Commenting on the win, Dhunji Wadia, president, Everest Brand Solutions, said, “We are delighted to be the agency of choice for Volini. Both client and agency share the same passion for the brand. We look forward to take the brand to greater height.”

 

Rahul Jauhari, national creative director, Everest Brand Solutions, added, “It's a great win for the team and we look forwarding to creating some notable work on the brand.”