Rathi Gangappa to head Mediacom West

Mediacom has roped in Rathi Gangappa as head of its West operations. She will report to Debraj Tripathy, MD, Mediacom India, and oversee business in the region including P&G.

Prior to joining Mediacom, Gangappa was head of media at Vodafone and subsequently in charge of developing the telco’s mobile marketing product, informed an agency statement.

Tripathy said, “I am delighted to welcome Rathi to the MediaCom family. I am confident her varied experience across organisations, both agencies and advertisers, and across categories will help us deliver greater value to our clients. I wish her the very best for a long and enriching career with Mediacom"

Gangappa added, “I am excited to be joining the talented team at Mediacom and working with some of the most prestigious brands in India. MediaCom has been growing fast and has produced some of the best work in the industry. It is a challenge to keep up the pace and I am looking forward to it.”

In a career spanning 18 years, Gangappa has also worked with Maximize (now Maxus) and Lintas Media (now Initiative).