Rediffusion wins creative mandate for Sleepwell

Sleepwell Mattresses has awarded its creative mandate to Rediffusion Y&R. Market sources estimate the size of the business at around Rs 15 crores. Rediffusion won the account in a multi agency pitch which included O&M, TBWA, Response and Oxygen.Sandeep Madan, EVP, Rediffusion Y&R, Delhi said on the win, "Sleepwell has carved a niche for itself through constant improvement and customer orientation. We take great pride in this association and look forward to ensuring a level of creative output that matches their innovative thinking."