
Rediffusion Y&R, Mumbai has brought in Prithviraj Banerjee as one of it vertical heads for planning. He will report into Gautam Talwar, chief strategy officer, Rediffusion Y & R.
Prior to this move, Banerjee was with BBH London Prior. He has also had stints with BBH India and Leo Burnett.
On Banerjee’s move to Rediffusion, Talwar, said, “Prithvi brings to the table an interesting mix of passion & experience. He also has the advantage of having worked on both Indian and global brands and we believe that he will be able to add key strategic insights into all brands and businesses that he works on. The team is excited to have him on board on some of the key brands in the Mumbai office”
Neville Medhora, vice president and branch head, Rediffusion Y & R, Mumbai said, “With Prithvi coming on board the capabilities of the Planning team will be further augmented. We have a talented and passionate team in planning at the Mumbai office and with Prithvi’s passion to make a difference I am confident that he will be able to bring some iconic work to the table”
On his move, Banerjee, said, “I am extremely excited to be a part of an organization that displays such high levels of passion and talent through every single employee. From day one, I have been greeted with great conversations and points of view that are truly evolved. I am honored to be a part of the team, and am looking forward to adding to the already-powerful strategic skills of the agency”