Salt Brand Solutions has won the brand mandate for haptic footwear brand Lechal.
Lechal footwear send simple impulses, and use technology to help the visually impaired navigate their worlds better.
Krispian Lawrence, co-founder and CEO, Ducere Technologies (Lechal), said, “While we make smart footwear that knows its way around, we look forward to Salt's expertise in telling us where to take the brand.”
Siddhartha Singh, CEO, Salt Brand Solutions pointed out that Lechal would be the first 'global Indian brand'.
He added, "We are aligning our strategies to match the brand’s ambitions.
“The entire team fell in love with the shoes. In fact, every member of the pitch team placed their pre-orders as soon as they got the brief."
