Campaign India Team
Oct 12, 2023

Saturday fever: Ind-Pak face off!

We catch up with adland to learn whether the India-Pakistan World Cup game excites them and how they plan to watch it

Saturday fever: Ind-Pak face off!
One of the most anticipated clashes of the ICC Men's ODI Cricket World Cup takes place on 14 October in Ahmedabad, as India takes on Pakistan.
 
Regardless of the outcome of the match, it’s set to be the biggest clash of the tournament as far as grabbing eyeballs go. The 2019 World Cup saw a unique broadcast audience of 706 million viewers overall, of which 273 million came from the India-Pakistan match alone, as per the ICC.
 
With cricket fans on both sides of the border eagerly looking forward to the epic face-off, excitement levels have reached a feverish crescendo for some. But then, there are others who claim that a 50-over game for close to eights hours can't keep them hooked-on.
 
So, we asked adland how they plan to watch the game and whether a 50-over game still excites them.
 
Read on...
 
Kapil Batra, national creative director, Wieden + Kennedy
 
Does the 50-over ODI match still excite you?
 
There’s excitement for this one, for sure, but honestly, it's not what it used to be. Maybe the rivalry isn’t the same. Maybe we just saw both sides battling in the Asia Cup. Or maybe I miss characters like Shoaib and Inzi. But since it is India vs. Pakistan in the World Cup, I’m trying to bring in some excitement by dwelling into the past, imagining how, as a kid, I watched the one in 1992 and was so tensed till the time Jawed Miandad was still at the crease. Or when I left my exam half way just so that I could watch the 96-quarter final match (and it was worth it thanks to Ajay Jadeja’s knock). And how much did I scream when Sachin hit Shoaib for that six in the 2003 World Cup clash! And yes, how much did we all thank God when Pakistani fielders dropped Sachin four times in one inning. I hope all these memories serve as motivation for me to watch Saturday's encounter.
 
What are your Saturday plans, do you plan to watch the match? If so, how/ where?
 
I will be at home watching this one and hoping for a super-exciting Saturday and an Indian win.
 

Manasi Narasimhan, marketing and communications professional and former head of IMC - Mastercard South Asia

 

Does the 50-over ODI match still excite you?

 

With the advent of t-20 cricket, I do feel attention spans have gone down. Can't imagine too many people sitting through 100 overs in a day. That said a World Cup match between India and Pakistan will certainly be watched! And I will say to all of us that the performance of our teams at the Asian games has been nothing short of sensational. I think more of us will watch many more sports alongside cricket. 

 

Roy Menezes, partner and chief creative officer, Centrick

 

Does the 50-over ODI match still excite you?

 

50-over cricket never excited me. In fact the sport does not excite me or draw me in at all. However there is a certain magic about playing our neighbours. There’s always a score to settle and a point to prove. So be it 50 overs or 20 or even a test, we will watch a large chunk of it. 

 

 

What are your Saturday plans, do you plan to watch the match? If so, how/ where?

 

I’ll be watching this match with some diagonally opposite neighbours. In a surf town called Weligama with family and a whole lot of Sri Lankan supporters.

 
 
Satbir Singh, founder and chief creative officer, Thinkstr
 
Does the 50-over ODI match still excite you?
 
While I still watch milestone matches, overall my interest in cricket is not the same as it used to be. 
 
I had recently posted a poll on X about interest in cricket. 90% of the respondents said their interest had waned/they were bored of too much cricket. 
 
What are your Saturday plans, do you plan to watch the match? If so, how/ where?
 
I’ll watch part of it at some pub with a couple of friends and the other part at home.
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Swiss Beauty’s #SajDhajKe: Empowering brides, ...

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

5 hours ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

5 hours ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

7 hours ago

Zepto’s Jarvis move sparks the in-sourcing vs ...

SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.