
Shell India has announced the appointment of actor Shahid Kapoor as brand ambassador.
Kapoor will endorse Shell's lubricants business in the country.
A campaign has been rolled out featuring the actor which is titled ‘Rukna Mushkil Hai,’ for Shell's range of motorcycle oils.
Amit Ghugre, automotive sales and marketing manager, Shell Lubricants India, said, “At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion and love for bikes that has endeared him to millions of Indians, as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai.”
Gaurav Mankoti has composed the track for the film.